Startup 101 focuses on the three critical initial steps that any business endeavor needs at its onset: Idea validation, effective product definition, and early customer acquisition. You want to accomplish these key steps as quickly and effectively as possible. That’s the entire premise of Startup 101.

Over six intensive weeks, this hands-on workshop emphasizes:

• Validating your offer - Before creating the product or solution, it’s critical to identify your ideal customer(s), determine customer requirements and obstacles, and define your value proposition. This requires an effective customer discovery process, which will save you time and help position you for the next step.

• Developing your Minimum Viable Product (MVP) - Having a solid understanding of your early-adopter customer, the next step is to develop an MVP that effectively demonstrates and confirms customer requirements and quantifiable value.

• Acquiring your early-adopter customer(s) - The ultimate objective of the Startup 101 Program is to prepare you to acquire that ideal initial customer. And with effective discovery and initial product design, you should be able to get customer agreement and revenue that validates your business and positions you for future growth.

With Startup 101, being able to move quickly and make meaningful progress is fundamental. With that in mind, we have incorporated a sophisticated suite of AI tools specifically designed to accelerate your progress and allow you to gain traction and customer alignment. These AI tools will provide you with valuable templates to support your involvement in Startup 101 and your ongoing business operation, including:

• Product Overview & Customer Validation

• Generate keywords

• Customer discovery documents

• Ideal customer profile templates

• Product name alternatives (available domains)

• Potential Taglines

• Start-up Plan

• Define app category, business and pricing model

• Competitor Research

• Draft Pitch Deck

• Draft Landing Pages

• Accelerator Application Prompts

These resources, combined with the in-person workshop sessions, weekly office hours, and individual coaching/consulting opportunities, make Betamore’s Startup 101 program a tremendous value for any aspiring entrepreneur looking to get a jump on their business.

About Your Instructor

Brendan McAdams is a fellow entrepreneur, startup founder, B2B/enterprise sales executive, and sales coach to early-stage startup founders. Mentor and coach to startups for TEDCO, ETC Baltimore, Techstars, and other tech companies, he has extensive experience working with companies to get sales traction and customer success, and do so faster and more efficiently.

Brendan is the author of Sales Craft : Proven Tips, Practices and Ideas to Advance Your Sales Success, which emphasizes the importance of simple sales fundamentals as the key to sales effectiveness. He has run an accelerator program, startup training programs, and is the host of the Let's Chat Sales podcast, focused specifically on discussing B2B sales from the unique perspective of the early-stage startup founder. Plus, he loves teaching sales and likes to think he has a particularly good sense of humor.