- Get acquainted with basic terminology to understand key metrics
- Learn the basic setup, navigation, and interface of Google Analytics
- Identify the metrics that matter for your specific business case and how to use these pivotal metrics
- Learn to identify exceptions and surface actionable insights
ABOUT THE INSTRUCTOR
Kelly Aratoon is the founder of The Falling Agency, a boutique digital agency focusing on search marketing. While her clients range from those you’ve never heard of to those you definitely have, each get the same attention to detail and quest for SERP greatness. She has a strong background in managing digital media with an emphasis on search. After spending nearly a decade working in PR and marketing for multimillion dollar brands and startups, Kelly knows what truly drives conversions and lasting brand impact. She is certified in the Google suite of products and regularly speaks about paid and organic search at local universities. Kelly graduated from the University of Georgia and is obsessed with her Goldendoodle, Fall.