- Review what SEO is and why it matters
- Understand what factors impact your SEO ranking
- Learn how to define and implement an SEO strategy
- Explore tools you can use to track your SEO performance
Kelly Aratoon is the founder of The Falling Agency, a boutique digital agency focusing on search marketing. While her clients range from those you’ve never heard of to those you definitely have, each get the same attention to detail and quest for SERP greatness. She has a strong background in managing digital media with an emphasis on search. After spending nearly a decade working in PR and marketing for multimillion dollar brands and startups, Kelly knows what truly drives conversions and lasting brand impact. She is certified in the Google suite of products and regularly speaks about paid and organic search at local universities. Kelly graduated from the University of Georgia and is obsessed with her Goldendoodle, Fall.