SEO in Today's Digital Landscape | Online Workshop Looking to get a fundamental crash course in Search Engine Optimization aka SEO? Look no further. During this LIVE online workshop, we'll go beyond the often task of "sprinkling some SEO" to understand why SEO is so vital in today's digital marketing landscape.

  • Review what SEO is and why it matters
  • Understand what factors impact your SEO ranking
  • Learn how to define and implement an SEO strategy
  • Explore tools you can use to track your SEO performance
Kelly Aratoon leads HZDG's paid search efforts across search, display and app promotion. She has a strong background in managing digital media with an emphasis on search. Her clients at HZ include: the National Aquarium, NVR/Ryan Home, Rockefeller Center, Penn State University and more. After spending nearly a decade working in PR and marketing for multimillion dollar brands and startups, Kelly knows what truly drives conversions and lasting brand impact. She is certified in the Google suite of products and regularly speaks about paid and organic search at local universities. Kelly is a graduate of the Grady School of Journalism at the University of Georgia and enjoys international travel. She regularly volunteers with the Walters Enthusiasts and enjoys long walks with her mini-golden doodle, Fall