WINTER 2020 | Digital Marketing + Analytics Learn how to better understand your users and design data-driven, effective, multi-channel online marketing campaigns in this 8 week course. At the end of this course, you will be able to articulate a business framework for digital marketing, have an understanding of marketing analytics and identify how to create a successful marketing plan for their organization. Specifically, you will have the knowledge to optimize your marketing plan to your buyer personas, curate content based around specific campaigns, and understand the fundamentals of analytics and how they relate to outcomes. Maximize your potential as a digital marketer and join us in learning how to integrate this into your organization.

This course will start on January 28th and meet every Tuesday and Thursday from 6pm-9pm for 8 weeks.

Join us on Wednesday, Jan 15th at 5:30 PM for our Academy Meet + Greet for a chance to meet instructors + ask questions. Register Here

COURSE OVERVIEW
UNIT 1: Fundamentals + Framework
UNIT 2: Personas, Digital Strategy + Metrics that Matter
UNIT 3: Content is King
UNIT 4: Analytics
UNIT 5: Display + Video Advertising
UNIT 6: Social Media
UNIT 7: Search: Organic + Paid
UNIT 8: Engagement, Retention + CRO
UNIT 9: Pulling it all together + Where do we go from here

ABOUT THE INSTRUCTOR






Sam brings a diverse background spanning finance, business and marketing communications to the ad agency Warschawski. As the agency’s Senior Strategist, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives. He embraces the cross-pollination of ideas to create innovative, results-driven strategies that help clients uncover hidden opportunities, optimize their marketing spends and drive bottom-line revenue growth. Sam is a certified Google AdWords, Analytics, Bing Ads & HubSpot InBound Marketing professional.