Join us on Wednesday, Jan 15th at 5:30 PM for our Academy Meet + Greet for a chance to meet instructors + ask questions. Register Here.
This course will start on January 28th and meet every Tuesday and Thursday from 6pm-9pm for 8 weeks at our City Garage campus. Learn about the Betamore Academy experience here. There will be a makeup day scheduled due to the Thanksgiving Holiday.
ABOUT THE INSTRUCTOR
Sam brings a diverse background spanning finance, business and marketing communications to the ad agency Warschawski. As the agency’s Senior Strategist, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives. He embraces the cross-pollination of ideas to create innovative, results-driven strategies that help clients uncover hidden opportunities, optimize their marketing spends and drive bottom-line revenue growth. Sam is a certified Google AdWords, Analytics, Bing Ads & HubSpot InBound Marketing professional.
Here's what you'll be learning:
UNIT 1: Fundamentals + Framework
UNIT 2: Personas, Digital Strategy + Metrics that Matter
UNIT 3: Content is King
UNIT 4: Analytics
UNIT 5: Display + Video Advertising
UNIT 6: Social Media
UNIT 7: Search: Organic + Paid
UNIT 8: Engagement, Retention + CRO
UNIT 9: Pulling it all together + Where do we go from here
You may find additional information here: Digital Marketing Betamore.docx