ALl Classes + Events

Value Propositions that Work and Messages that Matter

This session will help you evaluate how well your current message and value proposition resonate with your target buyers…and what you can do today to improve it! Getting your buyer’s attention is critical to getting clients, but if you drown them in geekspeek, you will never begin the engagement process that leads them to adopt your products and services. Think you have the best product in your sector? Your story might just be the very reason holding customers back!

We will share some best practice approaches and tips for creating value propositions and messages that matter…as well as how to uncover your differentiators.

You will also see some actual company “before” and “after” examples and hear why the dramatic changes were needed and the significant results that were produced.


  • Regular mistakes tech startups face – so you’ll know what to avoid
  • Reasons why messages succeed – and the ways you can break out from the pack
  • Roadmap for getting the value prop right – right from the start

What to Bring

  • Your current value proposition (if you have one!)
  • Some blank paper for notes
  • An open mind!


This workshop will be hosted at Betamore on the Fourth Floor at 1111 Light Street, Baltimore, MD 21230. For Parking + Directions, please visit:

Reserve Your Spot Now

  • date_range
    Thu, Feb 23rd – 24th

    9:00am – 11:00am

    Photo of Liz Sara
    Liz Sara

    Managing Director at Best Marketing

    Liz Sara has more than 25 years of experience in the local high tech community as an entrepreneur, business leader and angel investor.

    Since founding Best Marketing LLC in 2001, she has consulted with more than 90 early stage and growth-stage tech companies on their go-to-market strategies, delivering increased revenue, market adoption and brand awareness for their B2B products and solutions.

    Liz creates targeted market strategies, lead generation campaigns, new messaging platforms, digital marketing and advertising initiatives, competitive pricing models, PR and media relations outreach. She assists CEOs with obtaining seed capital, grants and other early stage funding.

    She is Chairman of the Board of the Dingman Center of Entrepreneurship and serves as Entrepreneur-In-Residence. She is an adjunct Marketing Professor at the Smith School of Business at U-MD. She mentors startup CEOs at Eastern Foundry, Tedco, The Founders Institute and the German American Accelerator.

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