ALl Classes + Events

Value Propositions: Connecting with your Target Buyers

An impactful and connected story leads buyers to buy and the market to take notice. In this session you will learn how to design and leverage value propositions that resonate with your target buyers.

Is This for Me?

This workshop is for everyone, especially current or future entrepreneurs who are looking to:

  • Develop or refine a value proposition
  • Learn best-practices
  • Brainstorm ideas with experts in the field


At the end of this workshop, students will be able to:

  • Create a powerful value proposition
  • Tell and sell a story to potential customers
  • Differentiate themselves from the competition

What do I Need to Bring?

  • A laptop, writing instrument, and examples of current or previous value propositions.


  • None


This workshop will be held at Betamore’s City Garage campus at 101 W. Dickman Street, Baltimore, MD 21230. Parking is available onsite.


If you are looking for additional information on workshop details from the instructor, please don’t hesitate to email

Class Postponed.

Please email for more details.

  • date_range
    Tue, Aug 15th

    6:00pm – 8:00pm

    Photo of Joseph Zuccaro
    Joseph Zuccaro

    Founder at Allinio

    Joseph Zuccaro has over 20 years of leadership experience in Marketing, Sales, and Business Development with startup companies – bootstrapped, angel funded, venture-funded, and pre/post IPO. He is the Founder and President of Allinio LLC, a marketing technology consultancy that helps companies select the most appropriate platforms to gather, store, analyze, share, and act upon revenue related data.

    Joseph earned a BS in Logistics, Transportation, & Supply Chain Management and an MBA with a concentration in B2B Marketing from the Smith School of Business at the University of Maryland.  He has spoken at leading marketing events and professional groups such as the Online Marketing Summit, the Mid-Atlantic Marketing Summit, the Maryland Tech Council, and the American Marketing Association.  Additionally, Joe teaches Marketing and Leadership classes at the College of Business and Economics at Towson University in Towson, Maryland.


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