ALl Classes + Events

You Can’t Please Everyone: A Persona Creation Workshop

People don’t buy your product, they buy a better version of themselves.” –UserOnBoard.com

If you’ve worked in User Experience, Sales or Marketing, you’ve likely heard the word “persona”. Though it can be a complex process, persona creation is the best way to be able to get into the heads of your customers in order to provide the tools to improve lives, not just sells products.

In this workshop, we will create up to 3 data-driven personas based on internal & external research. To keep things interesting, we’re going to choose one workshop attendee’s company to workshop together so please indicate below if you’d like to be a contender!

Creating Personas - FBObjectives

  • Understand why personas are important and get stakeholder buy-in
  • Identify pain points and goals of potential & current customers/clients
  • Verify assumptions with internal and external data
  • Learn how to conduct in-depth research on your industry
  • Use tools that can help you identify & keep track of your competitors
  • Understand best practices in persona making
  • Discover social media Audience Insights & other tools can enhance the persona making process
  • Create data-driven personas with a provided detailed template & guide

Please Note: This workshop was designed in tandem with: Using Personas to Develop Positioning

Prerequisites

  • None

Want your company to serve as the example?

Class Materials

  • Laptop Computer or Tablet
  • Good to have: Business goal

Skills Taught

  • Creating personas
  • Research
  • Interviewing & Surveying (basics)

Location

This workshop will be held at Betamore’s campus on the 4th Floor at 1111 Light Street, Baltimore, MD 21230. For parking + directions visit: bit.ly/betamorepark

Reserve Your Spot Now

  • date_range
    Tue, Aug 9th

    8:30am – 11:00am

    Instructor
    Photo of Christine Osazuwa
    Christine Osazuwa

    Web + Social Media Coordinator at UMBC

    Christine learned HTML & CSS at 13 to have the better MySpace layout than all of her friends. Since then, she's spent most of her life studying tech, marketing and music. Christine buys ads, creates reports, analyzes data, tracks clicks, tweets, pins, posts, codes, and much more at UMBC where she is also a proud alum. In 2014, she received her MBA from Loyola University in Marketing and continues to study Applied IT. When she's not working, networking, studying or blogging Christine freelances as a marketing consultant and web designer for startups and small business.

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