People don’t buy your product, they buy a better version of themselves.” –UserOnBoard.com
If you’ve worked in User Experience, Sales or Marketing, you’ve likely heard the word “persona”. Though it can be a complex process, persona creation is the best way to be able to get into the heads of your customers in order to provide the tools to improve lives, not just sells products.
In this workshop, we will create up to 3 data-driven personas based on internal & external research. To keep things interesting, we’re going to choose one workshop attendee’s company to workshop together so please indicate below if you’d like to be a contender!
Please Note: This workshop was designed in tandem with: Using Personas to Develop Positioning
This workshop will be held at Betamore’s campus on the 4th Floor at 1111 Light Street, Baltimore, MD 21230. For parking + directions visit: bit.ly/betamorepark
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