ALl Classes + Events

Metrics That Matter: Impacting Your Bottom-Line

In today’s fast-paced, always-on world, marketers, entrepreneurs and business owners alike are inundated with mountains of information from an ever-increasing number of sources. Everyone is measuring everything, all the time. However, lost in this sea of data is a fundamental question: are we actually measuring what matters?

Most of us tend to measure what we’ve always measured, using metrics that do not correlate to our desired outcomes. If this sounds like something you do (or think you might be doing), this workshop is for you,

In this workshop, we’ll dive into what constitutes a metric that matters (complete with some real-world examples), then work through how metrics can be created, tracked and benchmarked.

Is This for Me?

This workshop is designed to provide a holistic approach to evaluating your company’s data and metrics. For example, it may be interesting if:

  • You’re a business owner or entrepreneur trying who wants to understand how data can be used to improve your business’ bottom line
  • You’re a marketer looking to understand how to effectively move the needle for your company or clients
  • You’re an analytics practitioner who wants to be able to create relevant, business-focused metrics to share with your team
  • You’re just starting out and want to learn best practices for creating & implementing successful data collection projects.


At the end of this workshop, students will be able to:

  • Identify, Create & Track metrics that matter for customers in every stage of the buying journey for your business/company/industry
  • Tie each of those metrics to bottom-line outcomes to track + benchmark results
  • Bonus: Tips/Best Practices on how to use metrics that matter to inform and adjust business strategy

What do I need to Bring?

  • Laptop
  • Gmail Account
  • Access to Google Analytics


This course will be held at Betamore’s Light Street campus on the Fourth Floor at 1111 Light Street, Baltimore, MD 21230. For Parking + Directions, please visit:


If you are looking for additional information on workshop details from the instructor, please don’t hesitate to email

This workshop has been postponed.

For  more information please contact:

  • date_range
    Thu, Jul 27th

    8:30am – 10:30am

    Photo of Sam Ruchlewicz
    Sam Ruchlewicz

    Senior Digital + Marketing Strategist at Warschawski

    Sam brings a diverse background spanning finance, business and marketing communications to Warschawski. As the agency’s Senior Strategist, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives. He embraces the cross-pollination of ideas to create innovative, results-driven strategies that help clients uncover hidden opportunities, optimize their marketing spends and drive bottom-line revenue growth.

    Since joining Warschawski, Sam has led marketing communications & data analytics projects for numerous clients, including Biologics Consulting, Hogan Lovells, Global Telecom Brokers, the Law Offices of Evan K. Thalenberg, P.A. & Alex Cooper Auction House, among others.

    Sam is a published author and frequent guest blogger on the topics of Advanced Analytics & Data Modeling, SEO, SEM, Display/Video Advertising, Business Analytics & Content Marketing. He is a frequent contributor to some of the digital marketing industry's top publications, including Convince & Convert, Duct Tape Marketing & Marketing Insider.

    Sam completed his undergraduate degree at Franklin & Marshall College and is currently finishing his MBA with a dual specialization in Finance and Entrepreneurship & Innovation from Drexel University’s LeBow College of Business. Sam is a certified Google AdWords, Analytics, Bing Ads & HubSpot InBound Marketing professional.

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