In today’s fast-paced, always-on world, marketers, entrepreneurs and business owners alike are inundated with mountains of information from an ever-increasing number of sources. Everyone is measuring everything, all the time. However, lost in this sea of data is a fundamental question: are we actually measuring what matters?
Most of us tend to measure what we’ve always measured, using metrics that do not correlate to our desired outcomes. If this sounds like something you do (or think you might be doing), this workshop is for you,
In this workshop, we’ll dive into what constitutes a metric that matters (complete with some real-world examples), then work through how metrics can be created, tracked and benchmarked.
This workshop is designed to provide a holistic approach to evaluating your company’s data and metrics. For example, it may be interesting if:
At the end of this workshop, students will be able to:
This course will be held at Betamore’s Light Street campus on the Fourth Floor at 1111 Light Street, Baltimore, MD 21230. For Parking + Directions, please visit: bit.ly/betamorepark
If you are looking for additional information on workshop details from the instructor, please don’t hesitate to email email@example.com
For more information please contact: firstname.lastname@example.org
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