ALl Classes + Events

Introduction to Video Case Studies

Video case studies are a powerful business tool that show how your brand exists in the context of the human experience. By putting your customers on screen, you attach a real-life narrative to your  product or service. Whether you are a B2B or B2C company, video case studies provide an opportunity to show how you address your customer’s unique needs and improve their lives. Also called User Stories, Impact Stories or Testimonials, this style of video serves the purpose of letting your customer talk about you in a way that feels authentic and honest.


At the end of this workshop, students will understand the purpose, potential and pitfalls of video case studies. They will understand how they can be used as a powerful sales tool as well as a marketing tool. They will understand how a case study video is planned, shot and edited. And they will understand how to best position the video for the largest amount of views.


-Why your customer is the perfect spokesperson
-Solving your customers greater emotional need
-Building story for maximum emotional impact
-Conducting the interview
-Gathering footage with purpose
-Putting it all together in the edit
-Best practices for distribution


For entrepreneurs, business owners, marketing and creative directors looking for new ways to reach customers.
No particular knowledge or skills required.


This workshop will be held at Betamore’s City Garage campus at 101 W. Dickman Street, Baltimore, MD 21230.


If you are looking for additional information on workshop details from the instructor, please don’t hesitate to email

Reserve Your Spot Now

  • date_range
    Tue, Jul 24th

    1:00pm – 4:00pm

    Photo of Drury Bynum
    Drury Bynum

    Principal at Shine Creative

    Trained as a narrative painter, Drury has spent the last 12 years amassing extensive video production experience including work as DP, Director, Principal Camera and Editor. Today, Drury leads Shine Creative's award winning crew into exciting new depths with branded content marketing.


    City Garage
    101 W. Dickman St
    Baltimore, MD 21230

    Get Directions (Free parking is available onsite.)

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