This workshop is designed for anyone seeking to learn the “ins-and-outs” of Google Analytics – today’s most popular web analytics platform and use those skills in a professional capacity, whether in-house for an existing brand, for an agency or for your own company.
The primary focus of this workshop is to provide students with a strong foundation in web analytics fundamentals — from understanding the terminology & how web analytics works through how to create an online measurement plan and begin collecting data. We’ll also touch on more advanced topics/processes, including: custom reports, segmentation, attribution and economic value analysis.
Organize & Navigate the Analytics Interface
Create a comprehensive web measurement plan
Use Custom Segments, Metrics & Dimensions to perform more advanced analysis
Create Custom Attribution Models, Audiences & Cohorts
Design & Automate Custom Reports
How Web Analytics Works – The Fundamentals
Overview of & Navigating Through Google Analytics
Mapping Goals to KPIs & Setting Goals in Analytics
Key Reports & How To Read Them
Advanced Topics (Time Permitting)
Each attendee must have access to a Google Analytics account.
This workshop will be held at Betamore’s City Garage campus at 101 W Dickman Street, Baltimore, MD 21230. Parking is available onsite.
If you are looking for additional information on workshop details, please email firstname.lastname@example.org.
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