ALl Classes + Events

Intermediate Web Analytics

This workshop is designed for anyone seeking to learn the “ins-and-outs” of Google Analytics – today’s most popular web analytics platform and use those skills in a professional capacity, whether in-house for an existing brand, for an agency or for your own company.

The primary focus of this workshop is to provide students with a strong foundation in web analytics fundamentals — from understanding the terminology & how web analytics works through how to create an online measurement plan and begin collecting data. We’ll also touch on more advanced topics/processes, including: custom reports, segmentation, attribution and economic value analysis.

Objectives

Organize & Navigate the Analytics Interface

Create a comprehensive web measurement plan

Use Custom Segments, Metrics & Dimensions to perform more advanced analysis

Create Custom Attribution Models, Audiences & Cohorts

Design & Automate Custom Reports

Topics

How Web Analytics Works – The Fundamentals

Overview of & Navigating Through Google Analytics

Mapping Goals to KPIs & Setting Goals in Analytics

Key Reports & How To Read Them

Customizing Reports

Customizing Segments

Advanced Topics (Time Permitting)

Prerequisites

Each attendee must have access to a Google Analytics account.

Location

This workshop will be held at Betamore’s City Garage campus at 101 W Dickman Street, Baltimore, MD 21230. Parking is available onsite.

Questions

If you are looking for additional information on workshop details, please email education@betamore.com.

Register Here

  • date_range
    Tue, Nov 27th

    8:30am – 11:30am

    Instructor
    Photo of Sam Ruchlewicz
    Sam Ruchlewicz

    Warschawski, Vice President

    Sam brings a diverse background spanning finance, business and marketing communications to Warschawski. As the agency’s Senior Strategist, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives. He embraces the cross-pollination of ideas to create innovative, results-driven strategies that help clients uncover hidden opportunities, optimize their marketing spends and drive bottom-line revenue growth.

    Sam is a certified Google AdWords, Analytics, Bing Ads & HubSpot InBound Marketing professional

    Location

    City Garage
    101 W. Dickman St
    Baltimore, MD 21230

    Get Directions (Free parking is available onsite.)

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