You’ve installed the code, you’ve looked at your page views, you know where people coming from but you’re not sure what to do next. In this workshop, we will explore setting up goals, tracking conversions, creating funnels, making personas and Google Analytics add-ons that will make your life easier and supplement the data you’re already getting.
By the end of the workshop, students will be able to analyze the data gathered from Google Analytics in order to make meaningful changes and gain insights into their business and audience. Students will be allowed time within the workshop to make changes and ask questions to improve their Google Analytics accounts.
This workshop will be held at Betamore’s City Garage campus located at 101 W. Dickman Street, Baltimore, MD 21230. Parking is available on site.
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