ALl Classes + Events

Intermediate Google Analytics

You’ve installed the code, you’ve looked at your page views, you know where people coming from but you’re not sure what to do next. In this workshop, we will explore setting up goals, tracking conversions, creating funnels, making personas and Google Analytics add-ons that will make your life easier and supplement the data you’re already getting.

By the end of the workshop, students will be able to analyze the data gathered from Google Analytics in order to make meaningful changes and gain insights into their business and audience. Students will be allowed time within the workshop to make changes and ask questions to improve their Google Analytics accounts.

Objectives

  • Understand patterns and trends in their Google Analytics data
  • Clean up Google Analytics data for clearer & more consistent data
  • Identify key metrics for their business using Google Analytics
  • Set up goals and create funnels for tracking conversions
  • Create data-driven personas and corresponding trackable landing pages
  • Use supplemental tools and apps to enhance their Google Analytics data

Prerequisites

  • Basic understanding of Google Analytics
  • Basic knowledge of online web traffic concepts (bounce rate, campaigns, sessions)

Class Materials

  • Laptop Computer
  • Google Analytics account information + logins – If you do not have one, let us know, and sample data can be provided
  • Good to have: Business problem you want to solve

Skills Taught

  • Google Analytics
  • Google Tag Manager (basics)
  • Google Webmasters Tools (basics)
  • Creating Personas (basics)

Location

This workshop will be held at Betamore’s City Garage campus located at 101 W. Dickman Street, Baltimore, MD 21230. Parking is available on site.

Reserve Your Spot Now

  • date_range
    Thu, Jun 29th

    8:30am – 11:30am

    Instructor
    Photo of Christine Capps
    Christine Capps

    Web + Social Media Coordinator at UMBC

    Christine learned HTML & CSS at 13 to have the better MySpace layout than all of her friends. Since then, she's spent most of her life studying tech, marketing and music. Christine buys ads, creates reports, analyzes data, tracks clicks, tweets, pins, posts, codes, and much more at UMBC where she is also a proud alum. In 2014, she received her MBA from Loyola University in Marketing and continues to study Applied IT. When she's not working, networking, studying or blogging Christine freelances as a marketing consultant and web designer for startups and small business.

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