ALl Classes + Events

Info Session: Digital Marketing Bootcamp

Join us for an info session on Wednesday March 8th @ 5:30PM to learn more about our upcoming short-form course.

You bring the questions, we’ll bring the answers! … and the beer!

marchbootcamp-info

Agenda

  • 5:30-5:45pm: Say Hi + Grab a Drink
  • 5:45-6:30pm: Course Discussion + Q&A

Course Overview – Read more here.

This course will teach you the fundamentals of digital marketing – bringing people to your site, engaging them, and converting them into customers. We’ll start by breaking down the most common steps in a buyer’s journey and the keywords that drive audiences to your website through a variety of channels. From there, we’ll move onto the basics of web tracking — what you can measure and when you want to measure it. Next, we’ll start discussing what you can do to naturally attract more website visitors from search engines. We’ll then discuss how you can nurture those leads, transforming them from visitor → lead → customer. We’ll wrap things up by discussing ways to improve the process of a converting a visitor from lead to customer.

Course Information

When: Mondays + Wednesdays from 6-9PM running from March 13-29

Where: Betamore, Fourth Floor at 1111 Light Street, Baltimore, MD 21230

Cost: $499, Betamore Members receive a 30% discount

  • date_range
    Wed, Mar 8th

    5:30pm

    Instructor
    Photo of Nick Brown
    Nick Brown

    Digital Strategist at WebMechanix

    Nick Brown has spent the last 3 years fine tuning his digital marketing skills by both teaching and learning. He is currently one of the directors of client success at WebMechanix, a Baltimore area full-service digital marketing agency.  He currently manages a team of 4 digital strategists & 20 clients in both the B2B & B2C spaces. At work, he focuses on ensuring client success and educating his team in areas like content creation and optimization, paid advertising (both search and display), conversion rate optimization (lead generation), website reporting/tracking and so much more.

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