ALl Classes + Events

Generating Purposeful Press at Any Stage

You’ve just launched the best thing since sliced bread. But where’s all the press? All the TV cameras? All the bloggers? Why aren’t they covering this news-making event? Did sliced bread even generate that much press when it debuted over 85 years ago?

Generating press on a shoestring budget is tough. This workshop will provide the basics that you need to know to generate awareness within your target market. We will discuss the aspects of a full PR campaign as well as the most important pieces for your company at its current stage. We’ll cover how to position your company and your products to be of interest to the media – of all types. And, we’ll show the pitfalls to avoid that contribute to you being ignored… forever.

We will share actual company PR campaign tactics that worked, and that bombed! We will explore what to do and what to avoid. PR can become one of the best ways to generate interest, buzz, and solidify your role as a thought leader. Join us to make sure you’re doing it right.

Purposeful Press - FBObjectives

By the end of this session, participants will be able to:

  • Determine which components of a PR campaign are right for you at YOUR company stage
  • Grab the attention of reporters and bloggers that are best suited to your sector or industry
  • Leverage social media in garnering press attention
  • Ensure positive results and coverage for all your efforts


This workshop meets on Wednesday, June 21 at 9:00am. This course will be held at Betamore @ City Garage located at 101 W. Dickman Street, Baltimore, MD 21230. Parking is available onsite.

Reserve Your Spot Now

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    Wed, Jun 21st

    9:00am – 11:00am

    Photo of Liz Sara
    Liz Sara

    Managing Director at Best Marketing, Board Chairman, Dingman Center of Entrepreneurship

    Liz Sara has more than 25 years of experience in the local high tech community as an entrepreneur, business leader and angel investor.

    Since founding Best Marketing LLC in 2001, she has consulted with more than 90 early stage and growth-stage tech companies on their go-to-market strategies, delivering increased revenue, market adoption and brand awareness for their B2B products and solutions.

    Liz creates targeted market strategies, lead generation campaigns, new messaging platforms, digital marketing and advertising initiatives, competitive pricing models, PR and media relations outreach. She assists CEOs with obtaining seed capital, grants and other early stage funding.

    She is Chairman of the Board of the Dingman Center of Entrepreneurship and serves as Entrepreneur-In-Residence. She is an adjunct Marketing Professor at the Smith School of Business at U-MD. She mentors startup CEOs at Eastern Foundry, Tedco, The Founders Institute and the German American Accelerator.

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