ALl Classes + Events

Digital Marketing Intensive

This intensive, three-week program takes a holistic, customer-centric approach to digital marketing in today’s hyper-connected digital landscape. You’ll learn how to apply common digital marketing frameworks used by top marketing organizations to your business, how to craft a comprehensive digital marketing strategy and how to execute campaigns seamlessly across channels and platforms, including: social media, programmatic display, search, mobile and video. You’ll also learn how to evaluate and quantify the impact of digital marketing campaigns on business goals.

This course will be held every Monday + Wednesday from November 26th – December 10.

Objectives

  •  Gain an understanding of the digital marketing landscape, including a working knowledge of common digital marketing frameworks, strategies, platforms and tactics
  • In-depth knowledge of major digital marketing tools, including Google Ads, Facebook Ads & LinkedIn Ads – as well as their impact on business
  • An overview on digital marketing metrics & measurement – including Google Analytics & different strategies to quantify the value of marketing outcomes to an organizational bottom-line

Topics

  • Overview on Digital Marketing
  • Digital Marketing Frameworks & Strategies
  • Common Digital Marketing Tactics
    • Google Ads (Search + Programmatic Display)
    • Facebook Ads
    • Twitter Ads
  • Web Analytics & Marketing Measurement
    •  Google Analytics
    • Measurement Strategies

Prerequisites

None, really! Access to a Google Analytics account would be great, but not required.

Location

This workshop will be held at Betamore’s City Garage campus at 101 W Dickman Street, Baltimore, MD 21230. Parking is available onsite.

Questions

If you are looking for additional information on workshop details, please email education@betamore.com.

Register Here

  • date_range
    Mon, Nov 26th – 11th

    6:00pm – 9:00pm

    Instructor
    Photo of Sam Ruchlewicz
    Sam Ruchlewicz

    Warschawski, Vice President

    Sam brings a diverse background spanning finance, business and marketing communications to Warschawski. As the agency’s Senior Strategist, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives. He embraces the cross-pollination of ideas to create innovative, results-driven strategies that help clients uncover hidden opportunities, optimize their marketing spends and drive bottom-line revenue growth.

    Sam is a certified Google AdWords, Analytics, Bing Ads & HubSpot InBound Marketing professional

    Location

    City Garage
    101 W. Dickman St
    Baltimore, MD 21230

    Get Directions (Free parking is available onsite.)

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