This course will teach you the fundamentals of digital marketing – bringing people to your site, engaging them, and converting them into customers.
No marketing or technical knowledge is required.
This course is built to give a wide variety of skills and knowledge to a wide variety of people. For example, it may be interesting if:
We’ll start by breaking down the most common steps in a buyer’s journey and the keywords that drive audiences to your website through a variety of channels.
From there, we’ll move onto the basics of web tracking — what you can measure and when you want to measure it. Next, we’ll start discussing what you can do to naturally attract more website visitors from search engines.
We’ll then discuss how you can nurture those leads, transforming them from visitor → lead → customer. We’ll then wrap things up by discussing ways to improve the process of a converting a customer from lead to customer.
Does any or all of that sounds like a foreign language? Believe it or not, it’s a language you’ll be speaking by the end of this 3 week course.
Note: Quizzes will be delivered via https://academy.webmechanix.com/. Digital marketing is a high-speed industry with new tools, technologies and techniques coming out every day. The syllabus may be updated to reflect the most awesome knowledge in the space.
Join us for an Info Session on Wednesday, March 8 from 5:30pm-6:30pm.
Week One: Understanding and Identifying Your Visitors
Week Two: Attracting More Visitors and Earning More Leads
Week Three: Improving Conversion Rates & Recapturing Prospects
This course begins on Monday, March 13 at 6pm and will meet every Mon + Wed from 6pm-9:00pm for three weeks.
This course will be held at Betamore on the Fourth Floor at 1111 Light Street, Baltimore, MD 21230. Parking + Directions: bit.ly/betamorepark
If you are looking for additional information on course details from the instructor, please don’t hesitate to email email@example.com
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