Learn how to better understand your users and design data-driven, effective, multi-channel online marketing campaigns in this 10 week course.
At the end of this course students will be able to articulate a business framework for digital marketing, have an understanding of marketing analytics and identify how to create a successful marketing plan for their organization. Specifically, they will be have the knowledge to optimize their marketing plan to their buyer personas, curate content based around specific campaigns, and understand the fundamentals of analytics and how they relate to outcomes. Maximize your potential as a digital marketer and join us in learning how to integrate this into your organization.
Here’s what you’ll be learning, broken down by weekly units:
UNIT 1: FUNDAMENTALS + FRAMEWORK
UNIT 2: PERSONAS, DIGITAL STRATEGY + METRICS THAT MATTER
UNIT 3: CONTENT IS KING
UNIT 4: ANALYTICS
UNIT 5: DISPLAY + VIDEO ADVERTISING
UNIT 6: SOCIAL MEDIA
UNIT 7: SEARCH: ORGANIC + PAID
UNIT 8: ENGAGEMENT, RETENTION + CRO
UNIT 9: PULLING IT ALL TOGETHER + WHERE DO WE GO FROM HERE
This course will start on Tuesday, January 29 and meet every Tuesday and Thursday from 6pm-9pm for 10 weeks at our City Garage campus.
Learn about the Betamore Academy experience here.
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