ALl Classes + Events
Digital Marketing

Academy: Digital Marketing + Analytics

Learn how to better understand your users and design data-driven, effective, multi-channel online marketing campaigns in this 10 week course.

At the end of this course students will be able to articulate a business framework for digital marketing, have an understanding of marketing analytics and identify how to create a successful marketing plan for their organization. Specifically, they will be have the knowledge to optimize their marketing plan to their buyer personas, curate content based around specific campaigns, and understand the fundamentals of analytics and how they relate to outcomes. Maximize your potential as a digital marketer and join us in learning how to integrate this into your organization.

Join us on January 9 at 5:30PM for our Academy Meet + Greet for a chance to meet instructors + ask questions. Register here.

Syllabus
Here’s what you’ll be learning, broken down by weekly units:

UNIT 1: FUNDAMENTALS + FRAMEWORK
UNIT 2: PERSONAS, DIGITAL STRATEGY + METRICS THAT MATTER
UNIT 3: CONTENT IS KING
UNIT 4: ANALYTICS
UNIT 5: DISPLAY + VIDEO ADVERTISING
UNIT 6: SOCIAL MEDIA
UNIT 7: SEARCH: ORGANIC + PAID
UNIT 8: ENGAGEMENT, RETENTION + CRO
UNIT 9: PULLING IT ALL TOGETHER + WHERE DO WE GO FROM HERE

DOWNLOAD COURSE FAQ’S.

This course will start on Monday, January 28 and meet every Monday and Wednesday from 6pm-9pm for 10 weeks at our City Garage campus.

Learn about the Betamore Academy experience here.

 

  • date_range
    Mon, Jan 28th

    6:00pm

    Instructor
    Photo of Sam Ruchlewicz
    Sam Ruchlewicz

    Director of Digital Marketing and Data Analytics

    Sam brings a diverse background spanning finance, business and marketing communications to Warschawski. As the agency’s Senior Strategist, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives. He embraces the cross-pollination of ideas to create innovative, results-driven strategies that help clients uncover hidden opportunities, optimize their marketing spends and drive bottom-line revenue growth.

    Sam is a certified Google AdWords, Analytics, Bing Ads & HubSpot InBound Marketing professional.

    Location

    City Garage
    101 W. Dickman St
    Baltimore, MD 21230

    Get Directions (Free parking is available onsite.)

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