Developing Personas for Effective Marketing

Workshop Overview

Building meaningful personas for your marketing outreach efforts can help you relate and deliver relevant information to your customers. Learn how to develop personas that accurately represent your current and target audiences. These personas will help you develop the right content to the right people on the right platform.


Participants in this workshop will learn how to:

  • Create customer personas
  • Identify target customer groups
  • Conduct research
  • Complete your customer persona template
  • Define customer journey
  • Track and analyze customer personas

Reserve Your Spot

Skills Taught

  • Marketing
REFUND POLICY: Please let us know at least 7 days before the scheduled event if you cannot make it by emailing us at No refunds will be issued within 7 days.

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