ALl Classes + Events

Developing Personas for Effective Marketing

Building meaningful personas for your marketing outreach efforts can help you relate and deliver relevant information to your customers. Learn how to develop personas that accurately represent your current and target audiences. These personas will help you develop the right content to the right people on the right platform.

Objectives

Participants in this workshop will learn how to:

  • Create customer personas
  • Identify target customer groups
  • Conduct research
  • Complete your customer persona template
  • Define customer journey
  • Track and analyze customer personas

Reserve Your Spot

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    Wed, Jul 22nd

    6:30pm – 8:00pm

    Instructor
    Photo of Marisa Peacock
    Marisa Peacock

    Principal and Chief Strategist at The Strategic Peacock

    Marisa Peacock is the principal and chief strategist for The Strategic Peacock. As a social business strategist and marketing consultant, Marisa helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media.

    Additionally, Marisa is also an adjunct faculty member at Maryland Institute College of Art (MICA) and West Virginia University's Reed College of Media, where she teaches social media marketing and visual cognition and perception. She resides in Arlington, VA.

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