ALl Classes + Events
Design

Design Thinking: Customer Journey Mapping

This workshop will help you understand how to use Customer Journey Mapping as part of an overall Design Thinking approach to creating innovative new products. We’ll look at when and how to build journey maps, and how to use them as a powerful tool to gain insights into unmet customer needs, and where your product or service can better support them.

Overview

– Deeper understanding of the design process and some of the basics of doing customer research

– Step by step approach to creating customer journey maps, which you can apply to your own situations

– Translate customer insights into product concepts

Topics

– Why and how to start with a deep understanding of customers and their lives

– What is a customer journey map, and how do you make one?

– Hands on activity: Creating a Customer Journey Map

– Hands on activity: Translate Journey Map insights into product ideas

Prerequisites

Familiarity with new product development (software, services, hardware).

Logistics

This workshop will be held at Betamore’s City Garage campus at 101 W. Dickman Street, Baltimore, MD 21230. Parking is available onsite.

Questions

If you are looking for additional information on workshop details, please email education@betamore.com.

 Register Here

  • date_range
    Wed, Jun 20th

    1:00pm – 5:00pm

    Instructor
    Photo of Adam Richardson
    Adam Richardson

    Founder, The Enigma Bureau

    Adam has designed toothbrushes for kids, Mission Control for NASA, and everything in between: physical products, digital ecosystems, and services. He is founder of the design and innovation strategy consultancy The Enigma Bureau, which helps companies decode the “fuzzy front end” of new product development. He has extensive experience in both consulting and in-house product development, including 10 years at the global innovation consultancy Frog Design, and 5 years as a lead product manager at a Silicon Valley fintech firm. He writes regularly for Harvard Business Review and numerous other publications, has spoken at conferences worldwide, led over 50 innovation workshops, and his book, Innovation X, was published in 2010. He received his BFA in Industrial Design from the California College of the Arts, and his MA in Humanities from the University of Chicago.

    Location

    City Garage
    101 W. Dickman St
    Baltimore, MD 21230

    Get Directions (Free parking is available onsite.)

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