ALl Classes + Events

Concept Modeling

A great idea often dies in a powerpoint presentation. How do you cut through the bullet points, slides and standard approach to articulate a clear vision of what might be? Concept modeling! This class will walk you through various approaches to telling the story of an idea through a concept poster to engage an audience and present a vision of the future. This includes learning to create the rationale for your design as well as learning about other concept modeling approaches such as storytelling, visualization for impact and more.


Learn about the basics of concept modeling; Create a concept poster to share an idea; Learn how to pitch your idea as well as constructively capture feedback for iteration on the concept; Learn various techniques to share a concept beyond standard powerpoint presentation.


– What is concept modeling?

– The core components of a successful concept poster

– Let’s create a compelling concept poster!

– Pitch your concept, capture feedback and evolve the poster.


This workshop will be held at Betamore’s City Garage campus at 101 W Dickman Street, Baltimore, MD 21230. Parking is available onsite.


If you are looking for additional information on workshop details, please email

Register Here

  • date_range
    Wed, Feb 6th

    4:00pm – 6:00pm

    Photo of Dennis O. Smith
    Dennis O. Smith

    Co-Founder Outpost Methods

    Dennis O. Smith, Co-Founder Outpost Methods has over 20 years experience working in both the public and private sectors. Working in IT organizations, Big 4 firms and College Campuses, Dennis has learned that understanding what motivates people and what deters them are key to identifying how to address challenges facing both individuals and organizations. Over the last 7+ years, Dennis has worked on a variety of projects applying human centered design methods for civilian and military efforts. Additionally, he is experienced in establishing a framework for innovation, identifying opportunities to weave those practices into various dimensions of an organization.

    Photo of Thomas Heffner
    Thomas Heffner

    Thomas Heffner is a leader in Design Thinking and works at the intersection of design, technology, and business. He uses Design Thinking to create transformative solutions for the complex and challenging problems facing our nation’s security (e.g. TANG Design Thinking). In addition, he teaches human centered design methods in academia (University of Maryland Academy of Innovation and Entrepreneurship & The Johns Hopkins University), government (US Navy & Howard County Public Schools), and non-profit settings (Johns Hopkins University Applied Physics Laboratory).

    His work has been featured in the Harvard Business Review and the UK’s New Scientist. He is a contributing author to several books, including “Infusing Innovation into Organizations: A Systems Engineering Approach” and “Character Strengths Matter: How to Live a Full Life.” He also writes online articles for Positive Psychology News Daily, helping people use the principles of design to live a better life.

    He often takes up the role of public speaker, giving presentations on Design and Well-Being at conferences around the world. He organizes workshops for engineers, HR professionals, military servicemen, and US government civilian employees.


    City Garage
    101 W. Dickman St
    Baltimore, MD 21230

    Get Directions (Free parking is available onsite.)

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