Who is your competition? What does their site look like? How does your site compare? Are they meeting user needs? Are you using the same techniques? Should you adopt that new strategy from their recent redesign?
In this workshop, you’ll learn a method used by user experience (UX) practitioners to identify and evaluate competitor sites. This cost-effective method will help you quickly establish a baseline for your site. You’ll see how your site lines up against sites in and outside your industry. You’ll learn how to evaluate whether the competition’s investment is worth implementing, when to borrow from competitor strategies and when to leave competitor strategies alone. You’ll also learn how to prioritize your findings and communicate key insights to your design and development team so that you can deliver a better experience to your site visitors. Sign up today to add this budget-conscious method to your UX wheelhouse.
At the end of this workshop, students will be able to:
Select competitor sites and a series of criteria by which to evaluate them
Develop and use a competitive matrix to map out and evaluate similarities and differences across multiple sites
Synthesize findings to inform future site evaluation and analysis and deliver actionable recommendations to designers and developers
Competitive analysis – what is it? Why does it matter?
Competitor types and site selection
Criteria and dimensions
Competitive analysis matrix
Analysis and synthesis tips
Competitive Analysis in Action – Small group hands on activity
Competitive Analysis – Individual and small group collaboration Q&A
Laptop and laptop charger
A site to use as the point of comparison (i.e. your site, a site that interests you or a client’s site)
A list of competitor sites (optional)
Other note taking materials if desired
Attendees should have a basic understanding of the key audiences of the site they’ll be evaluating
Attendees should have a clear understanding of the goals of the site they’ll be evaluating
This workshop will be held at Betamore’s City Garage campus at 101 W Dickman Street, Baltimore, MD 21230.
If you are looking for additional information on workshop details from the instructor, please don’t hesitate to email email@example.com
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