ALl Classes + Events
Web Development

Competitive Analysis: Get to Know Your Competition

Who is your competition? What does their site look like? How does your site compare? Are they meeting user needs? Are you using the same techniques? Should you adopt that new strategy from their recent redesign?

In this workshop, you’ll learn a method used by user experience (UX) practitioners to identify and evaluate competitor sites. This cost-effective method will help you quickly establish a baseline for your site. You’ll see how your site lines up against sites in and outside your industry. You’ll learn how to evaluate whether the competition’s investment is worth implementing, when to borrow from competitor strategies and when to leave competitor strategies alone. You’ll also learn how to prioritize your findings and communicate key insights to your design and development team so that you can deliver a better experience to your site visitors. Sign up today to add this budget-conscious method to your UX wheelhouse.


At the end of this workshop, students will be able to:

Select competitor sites and a series of criteria by which to evaluate them

Develop and use a competitive matrix to map out and evaluate similarities and differences across multiple sites

Synthesize findings to inform future site evaluation and analysis and deliver actionable recommendations to designers and developers


Competitive analysis – what is it? Why does it matter?

Competitor types and site selection

Criteria and dimensions

Research questions

Competitive analysis matrix

Analysis and synthesis tips

Competitive Analysis in Action – Small group hands on activity

Competitive Analysis – Individual and small group collaboration Q&A

What you Need to Bring

Laptop and laptop charger

A site to use as the point of comparison (i.e. your site, a site that interests you or a client’s site)

A list of competitor sites (optional)

Other note taking materials if desired


Attendees should have a basic understanding of the key audiences of the site they’ll be evaluating

Attendees should have a clear understanding of the goals of the site they’ll be evaluating


This workshop will be held at Betamore’s City Garage campus at 101 W Dickman Street, Baltimore, MD 21230.


If you are looking for additional information on workshop details from the instructor, please don’t hesitate to email

Reserve Your Spot Now

  • date_range
    Wed, Oct 10th

    6:00pm – 9:00pm

    Photo of Michelle Jackson
    Michelle Jackson

    Web Strategist at

    Michelle Jackson is a Web Strategist at, an award-winning, full-service web agency. Michelle employs a variety of user research methods to guide the site design and build for clients in industries such as higher education, healthcare, non-profit, and technology. Her work focuses on ensuring that client websites reflect both their business objectives and site visitor needs. She also provides clients with consultative and training solutions. A polyglot, she lived and studied overseas in Panama and China for 4 years. She is a U.S. Fulbright grant recipient.

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