Baltimore's Premier Marketing Summit

Friday, April 28th | Baltimore, MD

Get actionable marketing insights from Baltimore’s leading digital experts. Driving Digital is an intensive full-day event that gives you the chance to work directly with top entrepreneurs and consultants to break through your toughest marketing problems. Need to find paying customers? Grow your revenue? Reduce churn? Bring your challenges, leave with solutions.

Learn from Top Experts

Our speakers have generated hundreds of millions of dollars in revenue through digital marketing, and they’re sharing their most valuable insights with you.

Intensive Workshops

Spend the afternoon working directly with workshop leaders who will provide hands-on, practical lessons to help you improve your marketing strategy.

Instant ROI

Your $150 ticket fee covers the entire jammed-packed day of marketing, as well as a light breakfast and lunch.

Make Valuable Connections

Meet the area’s most sought-after advisors and connect with other marketers and entrepreneurs.

Get Inspired

We’ve assembled a rockstar group of speakers that are passionate about inspiring you to take your skillset to the next level.

Real Solutions

Signing up for this event means having an open mind to re-designing your marketing strategy for maximum results. You’ll have the opportunity to select 2 workshops to attend based on your specific challenges.

 

 

Keynote Conversation

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Workshop Sessions

There are no fluffy “buy my book” speaker sessions at Driving Digital. Every workshop has been designed to give you the actionable insights into improving your business’ marketing challenges with top experts. Come ready to dive in, and expect to leave with a clear plan of what you’ll need to do next.

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Len MarkidanThe Unconventional Approach to Email Marketing

Led by Len Markidan, Strategy Consultant at Markidan Strategies

The Unconventional Approach To Email Marketing is an intensive and interactive workshop that challenges what you’ve heard about growing your business with email. Forget about “best practices.” We’ll cover real-world strategies — developed from sending and analyzing more than 1 million marketing emails — that you can start using right away to get more customers. You’ll learn how top marketers write irresistible subject lines, the ins and outs of crafting email content that gets people to buy, and how to virtually guarantee that your email campaigns will achieve the results you want, well before you ever click “send.”

BrittOlsenEckerInstaBranding: Leverage your Instagram Account to Lock In Branding and Boost Sales

Led by Britt Olsen-Ecker, Social Media Manager and Photographer at Foreman Wolf

Does your Instagram (or other social media profiles) need a serious face lift? Join Britt Olsen-Ecker, Social Media Manager for the Foreman Wolf Restaurant Group for this dynamic and interactive workshop guaranteed to boost your brand through social media. You’ll walk away knowing the 3 “musts” of social media branding and other insider tips to unlock its potential and drive your social selling to new heights! So YES – bring your phones and laptops – and let’s dive in.

Media Training: Effective Communication Between You and the Press

Led by Bill Atkinson, Partner at 212 Communications

Cat got your tongue? Join ex-reporter/columnist turned PR pro, Bill Atkinson, for a lesson on navigating the intimidating world of media relations. This interactive session will walk you through the “How-Tos” of working with the media. Whether it’s prepping for a radio interview, delivering your message to a newsroom, or building positive relationships with reporters; this course will help you develop strategies for proactive outreach, fielding media calls, and crisis communications. This workshop is ideal for startup business owners, strategists, internal PR executives, or anyone who could use some extra confidence when talking to the media. We hope to see you there.

Live Your Brand: Digital Storytelling Powered By Culture

Led by Nicolas China + Patrick Rife, Co-founders of Pixilated & Startup Soiree

Join Pixilated & Startup Soiree co-founders Nicolas China and Patrick Rife for a creative workshop focused on harnessing your “WHY”. We have built our brands through community and events using non-traditional marketing techniques leveraging branded content online to tell our story. This workshop will focus on digital strategy, unconventional PR, and authentic content marketing. Make who you are, what you do.

A Brand New You: Effectively Communicating Your Brand

Led by Jason Dixon, Executive Vice President at Neuberger & Company

We spend a lot of time, money and energy building brand. After all the approachable market research, identifying the target client, design, content and deployment software is done, you can’t just sit back and hope that the world will get it. The problem is that not everyone communicates the way you do. What sounds good to you, sounds threatening or combative to the next person. We have to become students of people to effectively communicate our brand. Whether we’re using social media or in a conversation in an elevator, style matters. We’ll discuss some of the science behind effective communication and how to use those tools to move your business, project or simply a personal relationship forward.

Creating Better Customer Journeys

Led by Damian Rintelmann, VP Client Web Services at WebbMason

We hope to inspire you to understand the power of truly unique creative and its power to create deep emotional connections. The best uses of digital and social together, aren’t just engaging content but creating more emotional connections. This workshop will explore the romance between creative and architecting a better user experience to drive a better customer journey. It will focus on the audience, the emotion, the strategy and the business drivers all necessary to uncover this strategy. Those pieces ensure we put the consumer’s experience front and center.

Event Schedule

Location: Betamore | 1111 Light Street, 4th Floor

8:30-9:00am: Registration
9:00-10:15am: Keynote Conversation
10:15am-11:45pm: Morning Workshop
12:00-1:15pm: Lunch
1:15-2:45pm: Afternoon Workshop
2:45-3:00pm: Closing

*Attendees will have the choice of 2 workshops to attend

Questions?

Contact our event organizers at: hello@betamore.com

Thank You to Our Sponsors

PARTNER

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Community

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