Learn how to better understand your users and design data-driven, effective, multi-channel online marketing campaigns.

At the end of this course students will be able to articulate a business framework for digital marketing, have an understanding of marketing analytics and identify how to create a successful marketing plan for their organization. Specifically, they will be have the knowledge to optimize their marketing plan to their buyer personas, curate content based around specific campaigns, and understand the fundamentals of analytics and how they relate to outcomes. Maximize your potential as a digital marketer and join us in learning how to integrate this into your organization.
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Benefits of Taking this Course

Did you know that the average Senior Marketing Analyst in the Baltimore area makes $84,285 / year. (Source: Glassdoor)

Job Placement Support

Upon passing this course, you'll get partial access to Betamore Works, our career concierge service that helps you find full-time employment & gigs.

Face-to-Face Interactions

Unlike online classrooms, you'll actually get to meet face-to-face with your instructor and other students, providing a much higher quality experience.

Real Labs, Real Projects

You'll be working on real projects in this course. If you don't have an idea for your own project, we'll pair you with our own real-world lab partners.

Syllabus

Here's what you'll be learning, broken down by weekly units

Unit 1: Fundamentals + Framework
Unit 2: Personas, Digital Strategy + Metrics That Matter
Unit 3: Content Is King
Unit 4: Analytics
Unit 5: Display + Video Advertising
Unit 6: Social Media
Unit 7: Search: Organic + Paid
Unit 8: Engagement, Retention + CRO
Unit 9: Pulling It All Together + Where Do We Go From Here

Meet Your Instructor

Instructor

Sam Ruchlewicz

Director of Digital Marketing and Data Analytics

Sam brings a diverse background spanning finance, business and marketing communications to Warschawski. As the agency’s Senior Strategist, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives. He embraces the cross-pollination of ideas to create innovative, results-driven strategies that help clients uncover hidden opportunities, optimize their marketing spends and drive bottom-line revenue growth.

Sam is a certified Google AdWords, Analytics, Bing Ads & HubSpot InBound Marketing professional.

Have a question? We're here with an answer!

When does this course take place?

Our inaugural Fall session of Digital Marketing and Analytics starts Tuesday, October 10. This course will meet every Tuesday and Thursday from 6pm-9pm for 10 weeks at our campus at City Garage.

Can I really learn these digital marketing and analytics skills in 10 weeks?

That’s completely up to you and how hard you are willing to work. The courses have been designed to aggressively teach you these skills in 10 weeks, but the real knowledge transfer from our experts to you comes from your willingness to follow along.

Do I need to bring a laptop to the Digital Marketing and Analytics course?

Yes, you’ll need to bring your own laptop. You are eligible for an Education Discount and can get a brand new MacBook Air for around $950.

How do I enroll in a course?

The first step to enrollment is for you to 'Request More Info' about a particular course. Then, we will have one of our admissions directors schedule a short interview with you to learn your needs and goals. (Do not be afraid! We are looking for beginners.) If we are a good fit for each other then we will check our course availability and, if we have space, offer you enrollment. If you accept, we can set up payment and secure your seat.

How much does the Digital Marketing and Analytics course cost?

The tuition for the Digital Marketing and Analytics course is $3,000. A deposit of $1,500 is required to confirm your spot (please read our refund policy to learn more about this). If you pay for the course upfront, you will receive a 10% discount

What happens at the end of the course?

After the course is complete, we will give every student access to our Betamore Works program, a personalized career concierge service. If you took a course to sharpen your skills and have no interest in pursuing a new career, that's okay too.

What is your refund policy?

If you need to withdraw from one of our Academy courses prior to the start of the course, we will provide you with a full refund or credit good for future use towards any Betamore product or service. If you are one week or less into the course and you are unhappy with it for any reason, you can still receive a full refund or credit. Refunds beyond that point are prorated based on the date of withdrawal (you must submit this in writing to hello@betamore.com) and the amount you have already paid; during the second week of the course, you can receive a refund of up to 75% of the full course tuition, and after two weeks, no refunds will be given.

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